When you look at the Clothing and Promotional Gifts industry, we have a relatively constant evolution of products, however, they often remain fundamentally similar to their predecessors, or a more refined version thereof. We are constantly on the look out for innovation in product, and when we have access to it, aim to bring it to you, to help your brand stand out, but if there is one area of our industry that has quietly undergone a radical transformation, it is BRANDING.

Now...

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Near the end of 2019, it was announced that the social media giant, Facebook, was contemplating the removal of the Like count from both its Instagram & Facebook platforms. Social users would still able to Like content that appealed to them, however, the number of individuals who Liked the same postings would not be visible. The alpha Like removal test was thus launched in a number of countries to observe what effect the removal would have on the engagement & overall performance of the...

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A slice of chocolate cake, a present under the Christmas tree or a fluffy blanket on a cold winter night...these are instances where bigger is always better. It is quite common for people to get an extra ‘pep in there step’ when they achieve a goal such as 1000 followers on Instagram. However, this achievement does not necessarily fall under bigger is better.

Gaining a high number of followers is a problematic myth constructed by social media companies, as it is the...

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It is becoming increasingly difficult to be absolutely authentic in today’s advertising industry, where most followers can be bought & algorithms are set in place to push the bar higher for those with the highest bid. All this suggests that advertising & marketing are a continuous state of change, amongst all the new marketing avenues, it is imperative to remain as authentic to the brand as possible. Do away with what you ‘think’ matters & rather focus on what...

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The generation of spenders & ‘digital natives,’ who value small comforts over stability is defining the new market by dominating the largest buying portion of the commercial world. A Millennial is any individual born after 1980 and is stereotypically known for their superior tech-skills, entitled attitude & excessive expenditure on small luxuries and comforts. These luxuries and comforts take precedence over stability, such as owning property or job security, as these are...

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Visual stimulation is one of the most engaging senses that the consumer can comprehend, therefore, much like people base their opinions of others on their first outward appearance, consumers do the same when deciding to engage with a brand. A brand's image is incredibly important as it will determine whether potential relationships will be forged between the brand and the consumer.

The first image or impression you leave with the consumer should be a positive one. This will...

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What makes a person buy one brand over another? Why would a person opt for a Coke over a Pepsi? Is it the taste? The exterior packaging? Or maybe even the price? These are numerous possible factors that could potentially sway people into buying the way they do. These motivators are defined in consumer psychology. As a brand, it is important to delve into consumer psychology as it can assist in helping figure out how to sell a product.

Firstly, we must understand that people are...

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The act of setting foot in a physical store or better known as “traditional shopping,” is slowly becoming a thing of the past, with the introduction of e-commerce and online shopping. Traditional means of shopping have had to adapt their sales and marketing strategies in order to further entice consumers through their doors in the hope of making a sale. This digital transformation has become an experimental system of data-driven merchandise and cashier-less checkouts, whilst still...

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Whether your company is a well-established entity or a small start-up, there are a handful of benefits to encouraging minds to engage with each other. The workplace is in a constant state of change, where team collaboration could be the key to success is staying ahead of the game. Each day presents new obstacles and challenges that could be solved through brainstorming team collaboration.

Team collaboration can be cultivated from your company culture, allowing colleagues to have...

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The short and sweet response? Big yay. If you operate as a business, regardless of the scale or timeframe of operation, you should have a LinkedIn Business Profile. LinkedIn is the largest network in the world for businesses and professionals alike. There are numerous benefits that help to establish connections as well as building and fostering business relationships.

The key to a successful LinkedIn Profile is simply to keep it updated with the latest news and products/services...

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